Frequently asked questions

ChatGPT is a general-purpose AI — you have to explain your brand, audience, and tone every single time. Content Shrimp stores all of that permanently in your full brand profile, so every output already sounds like you without rewriting. And unlike ChatGPT it reads your whole site and researches your competitors up front, then gets sharper every week — learning your voice from every post you approve, edit or pass. It also generates a structured 7-day content calendar with complete briefs, not just raw text.

Not at all. You fill in fields about your brand (name, tones, pain points, vocabulary) and Content Shrimp generates complete scripts, captions, hooks, and shot lists. If you can describe your business, you can use it.

Full content briefs mapped to a 7-day calendar — short-form video scripts, carousels, static posts, micro-content, and stories. Each brief includes hooks, scripts, captions, hashtags, and shot lists so you can film the same day.

The more complete your brand voice profile, the less editing you'll need. Most users with a well-filled profile (80%+) can use outputs with minimal tweaks. The content is designed to be "ready to film" — but your personal touch always makes it better.

Content Shrimp generates platform-agnostic content briefs that work for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, Twitter/X, and more. The scripts, hooks, and captions adapt to any short-form platform — and Auto-Pilot can post your approved content straight to connected channels on a schedule.

Things like your brand name, tagline, tones, target audience, customer pain points, the exact vocabulary you use, product details, CTA style, origin story, visual style, competitors and your social channels. Each one helps the AI sound more like you — and you don't need to fill them all to get started.

Content Shrimp maps your content to a 7-day rotation — each day has a content type (story, authority, engagement, etc.) so your feed stays varied and strategic. Generate ideas for any day and get complete briefs with hooks, scripts, captions, and shot lists ready to film.

It creates AI image prompts with your product built in. Pick a scene preset (morning, outdoor, office, studio) and it generates a detailed photorealistic prompt that includes your brand name, packaging, and visual aesthetic. Use it with Midjourney, DALL-E, or any image AI.

Yes. Each brand keeps its own voice settings, content calendar, and team members, and you switch between them in one click.

Yes. You can invite team members via a shareable link. They'll have access to the same brand voice, content calendar, and ideas. Available on all plans.

It's the memory that makes every output sound like you instead of generic AI. It stores your full brand profile — voice and tone, product facts, audience, pain points, the exact phrases you use, words you never use, your CTA style, origin story, and visual style — and feeds all of it into every single thing it writes. Nothing is generated from a blank slate.

It learns. Every time you approve an idea, pass on one (and say why), or edit a line, that signal is distilled into durable voice-memory rules and saved. The more you use it, the sharper it gets at sounding like you — and that memory is applied across every tool, not just where you taught it.

No — that's the whole point. Generic tools start cold every time. Content Shrimp starts with your complete brand profile plus everything it's learned from your feedback, baked into every prompt. It also follows explicit rules against the tells that make AI writing obvious — no filler, no hype, no rule-of-three padding. Specific and on-brand, not beige.

No. The brain is your stored context; the AI model is just the writer that reads it. Both engines get the exact same brand profile and voice memory, so your brand stays consistent. Switching only changes the flavor of the writing — Claude is drier, Grok is punchier — never your brand rules.

When you find a video that's blowing up, you can teach your brand the trend in Viral Lab. It saves the mechanic (not the topic) and quietly shapes your next ideas for about two months, then expires on its own so stale trends never linger. You stay in control — you decide what's worth riding.

Never. Your brand profile, learned voice memory, and content are yours alone — visible only to you and the team you invite. We don't pool it with other brands and we don't use it to train AI models.

Every account starts with a 21-day free trial — full access, no credit card. After that you can stay on a free plan with a small monthly allowance, or upgrade to Pro or Agency for more output. Your brand setup stays in place either way.

Yes. Paid plans are month-to-month with no contracts. Cancel anytime and you keep access until the end of your billing period, then move to the free plan.

Each plan includes a monthly allowance of generations — small on the free plan, much larger on Pro and Agency. When you hit it, you keep full access to everything you've already made and all your tools; you just can't generate new content until the next month (or upgrade). Your brand brain is never locked.

Yes. Your brand voice data, content ideas, and team information are stored securely and only accessible to you and your invited team members. We don't share your data with other users or use it to train AI models.

Yes. Copy all your approved scripts and captions in one click to paste into any tool you already use, and download any images you generate. Everything you make stays in your account, ready whenever you need it.